Stuff that Steve Jobs told me today

I skipped lunch today so that I could watch the Apple launch for iPhone OS 4.0. I actually watched three different feeds to make sure that I got a few different perspectives. Thanks to the folks at GDGT, engadget, and TUAW. Here is what Steve Jobs had to say:

• 300,000 ipads sold on first day 450,000 ipads have been sold as of today
• 600,000 books have been purchased
• 50,000,000 iPhones have been sold to date (85,000,000 devices that use apps if you count iPhones, iPod Touches, and iPads all together)
• 1,500 new APIs for developers to integrate with.
• In first 9 months of push notifications, over 10 Billion have been sent out
• Over 50,000 games available

7 Tentpole Features

1. Multi-tasking! (Background Audio streaming / VOIP (e.g. Receive a skype call when phone is locked, check out restaurant at same time) / Background Location for GPS or Social Media with enhanced privacy / Push Notifications / Local Notifications / Task Completion / Fast App Switching)
2. Folders (Organize your apps in sub-folders instead of switching between screens / even put a folder on the dock / as easy as dragging and dropping one app onto another)
3. Enhanced Mail (unified inbox / more than one exchange account / open attachments with apps downloaded from the app store / organize mail by thread)
4. iBooks (not just for iPads anymore / buy once, read anywhere / sync pages an bookmarks)
5. Enterprise Features (better mail encryption / mobile device management / wireless app distribution / SSL VPN / exchange server 2010 support)
6. Game Centre (Social Gaming Network / Invite Friends to play / matchmaking / achievements)
7. Mobile Advertising (allow developers to use location based ads in apps so that apps can be free / iAd keeps you in your app / deliver interaction and emotion / interactive and video content within the ap because the ad delivery system is part of the OS / Apple sells, hosts and delivers the ads / developers get 60% of the revenues / all done with HTML5 / over 1 Billion Ad opportunities per day)

A whole lot of other stuff that developers will be able to do:

– rotate photos
- calendar integration
- Bluetooth keyboard
- web search suggestions
- loads of mail stuff
- search SMS / MMS
- 5x digital zoom
- persistent wifi
- places in photos
- tap to focus video
- upload workouts to nike+
- nested playlists
- recent web searches
- wake on wireless
- gift apps
- lots more

This OS update will be available this summer for iPhone 3GS and iPod Touch (Some features won’t work for 3G, 2G, or 2nd Gen Touch), but not until the fall for the iPad.