LIFT ~ The Advertising Campaign

Posted by on Mar 22, 2010 in Business

GoDaddy gave me $75 in Google AdWords credit as part of my signing up for hosting. They also gave me $50 towards facebook advertising, but that will have to wait for another day because I simply haven’t taken the time to set it up. I thought I would throw together a simple campaign to see how it worked.

Here is my very first AdWords ad:

    My AdWords Text Ad

As of today, I have gotten 7,952 impressions based on my keywords and I’ve gotten 9 clicks. That doesn’t sound like much, but that means a 0.11% click-through rate, which is much higher than I expected.

All of my clicks have come from the Toronto search term. Honestly, I was really just going through the exercise to figure out exactly how to set up an AdWords account. I never thought anyone would actually click on one of my ads. It’s pretty cool.

I have $67 credit left so I guess I will see how far that goes. If you came here through a Google sponsored link, Welcome!