The first question that I would have in visiting this site would be: “Hey … What’s with the name?”
My wife and I came up with a cool business concept and the perfect name for that company was LIFT. We looked at what URLs were available and the best choice we could find was theliftfirm.com
I snapped it up planning to move forward with the business as a side project, but we very quickly found a fatal flaw in our business plan. One of the primary revenue streams we anticipated was not going to work the way we had planned and we hit an impass. The second tier could still be profitable, but we aren’t sure what the best model would be to take that idea to market.
I guess we could have held off on picking a URL, but it was cheap and we really do like the idea of the name.
Eventually, we will get around to pulling the concept together but, in the meantime, I figured I might as well use the URL to figure out a little more about web publishing and content management.
